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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
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Product details
| Management number | 233315503 | Release Date | 2026/06/27 | List Price | $37.50 | Model Number | 233315503 | ||
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This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury. Read more
| ISBN10 | 1137389060 |
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| ISBN13 | 978-1137389060 |
| Edition | 2014th |
| Language | English |
| Publisher | Palgrave Macmillan |
| Dimensions | 5 x 0.5 x 8 inches |
| Item Weight | 12.8 ounces |
| Print length | 165 pages |
| Publication date | April 10, 2014 |
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